The Most Common SEO Myths

by Gigabyte

You may have considered using a SEO service to improve your web site position in the search engine. In the real world, there are no short cuts or free lunches and to get a higher ranking you may need to spend a lot of effort to see good results. There are many misconceptions about SEO services and in this article I try to highlight some of the exaggerations that claim to keep you on top of everybody else in the engines.

1. SEO can guarantee top ten position in the search engines

No company can guarantee you a top ten position in the search engines. Considering there's over one billion websites in the world. If only 1% of websites used SEO service to get higher positions, this would result in ten million per year. This means each month 833,000 sites are fighting to get to the top ten position in the search engine.

2. Meta-Tags can improve your site rank

Most search engines now Ignore Meta tags in their search engine algorithm. They were Originally designed to help search engines discover the content of your web site. Meta tag using too many keywords can be considered spamming and actually ban you from the search engine. However, Meta Tags are important part of a site Optimization because they help people find your site.

3. Submitting to 100's of search engines will increase traffic to your site

There are only a handful of major Web search engines that most people use. It is not worth submitting to 100's of search engines that people don't use. Most paid submission services use an automated script to submit to 100's of search engines that do nothing more then add you to a mailing list.

4. Creating lots of outbound links will improve your web site's position

Only outbound links to reputable websites, may help improve your position in some cases. The links must be carefully structured and contain a relevant keyword. However, now days most search engines only consider inbound or one-way links to your site in their ranking score.

5. Resubmitting your site every month will keep your rankings high

There is no need to resubmit your website to 100's of search engines each month. Note, there are only handful of major search engines and a few good directories that provide over 95% of all Internet search engine results in the world. You can check to see if your position in the major search engine has dropped significantly and then resubmit your listing.

These are the most common misconceptions, but there are at least a dozen more. This is not to say that you should not use a SEO company to improve your site ranking. However, if you consider using a SEO service make sure that it is with a reputable SEO firm that has been around for many years and has the skills to execute first-rate professional work on your website.