How To Choose Keywords To Improve Your Site Ranking

by Gigabyte

Many search engines no longer consider your keywords as part of their ranking criteria. However, choosing the right keywords is still extremely important in helping your visitors find your web site.

If you want your web site to be ranked higher in the search engines, then find out the words that searchers use to get to your site and then place them in the appropriate places. Make sure you research your keywords extensively before you begin placing them on your web site.

Avoid the trap of placing too many keywords on a single page, because many search engines consider this as spamming and your site might not even be indexed. Below are some quick tips on how to conduct a keyword research and how to use them to optimize your site and rank it as high as possible in the search engines.

1. Write down keywords you think are relevant. Have a brainstorming session and don’t discard any idea that comes into your mind. You will cleanup the list later on.

2. Always think like a customer. This is a rule of thumb in marketing. Remain focused on the prospective customers and try to understand how they think.

3. Try to think of the most common spelling mistakes for your keywords and include them in your list.

4. Finally brush up your list. Remove any words that are simply too common and aren't searched for too often. You don’t want to waste keywords that have no value.

5. Use Keyword Research tools. Once you have narrowed down your keywords list, it's time to evaluate the result. There are numerous resources available on line but remember these tools are not perfect. Here are a few to help you get started:

Google Keyword Tool - generates potential keywords for your ad campaign and reports their Google statistics

Good Keywords - a free Windows software for finding the perfect set of keywords for your web pages


6. Check your web content to ensure that your main keywords are covered on your text.

7. Checkout your competition. What keywords are they using to get high ranking?

8. Don't use single words. Phrases are better than words.

9. Make sure that the description of your web site reflects what you have to offer.

10. Try to anticipate your prospective visitors' needs and make sure you meet them.

11. Choose keywords with a narrower focus to face less competition.

12. Choose a primary keyword for which to optimize your web page, and some secondary keywords that can be helpful in increasing the number of your potential visitors who use them in their search.


This is a short summary of some of the elements in choosing the right keywords to improve your site ranking. If you follow these simple rules, you will see results. Good luck.