Trends in Internet Marketing

by James Anderson

The trends in Internet marketing are continuously changing. What may have worked three months ago may not work today. You need to stay on top of the trends. For example the "banner" advertising tool was used to drive up sales volume just a few years ago. Well those banners developed a term called "banner blindness." That means most online viewers will not click on banners even if they contain what they are looking for. To be successful in selling online you must always spend time reading, learning, and embracing the changes in Internet marketing. Monitor your statistics to see what is working and what is not and make changes when necessary.

When your sales are down and your cost are going up, don’t give up so soon. Remember that your new promotion campaign want change things overnight. Give it some time and develop the persistence, patience, and knowledge to take you forward. Getting into a business is easy. Staying in business is hard. So don’t be fooled into thinking you will make lots of money with an online business. You will get out what you put in.

Whenever you start something new, ask plenty of questions at the beginning instead of learning the hard way after you have made a bunch of mistakes. The time you spend doing the research upfront will save you from the costly mistakes later. The early "dot-coms" turned out to be "dot-bombs" because they forgot how to do the basic research and understand their audience and learn what their customers want. Instead they spend most of their budget on promoting themselves and having extravagant looking office buildings. Focusing on the basics will help you succeed in any economy.

In conclusion, the trends in Internet market will continue to evolve and to be successful in this highly competitive world, you need to keep up with what is working in the market place to continue driving traffic to your site.

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The Importance Of Links To Your Website

by Gigabyte

Assuming you have already selected a good domain name and optimized your site for the search engines with various SEO techniques, what more can you do to improve your search engine ranking? Well, the most common method at the moment is accomplished through links to your site. Notice, I said "at the moment" because before you get to know it, the major search engines will change their search selection criteria and no longer give the present scheme the same weight.

The quality of the back links to your site is more important than the quantity of links. To find good quality links you can search on keywords and subjects relevant to your site and then contact the site owners or webmasters in the hope of getting them to link to your site. In some cases, a reciprocal link may be requested which mean you agree to exchange a link to other peoples website.

But why would someone link to your website? Well, if your site is relevant and of good quality it may encourage other webmasters hoping to increase the popularity of his or her site by providing quality information to their visitors.

The internal links of your site can be of importance. Once you have a visitor to your site, providing them with an easy means of navigation can encourage them to stay longer in the hope of buying something from your product offerings. Also, Google and some other search engines treat each page of your site separately and so place some importance on your internal links. You can improve this further by making it easier for the major search engines to index all the pages on your site by offering a sitemap file. A sitemap file is a map of all the web pages of your site. If you want to create a sitemap, an easy to use and Free software can be found at: http://www.sitemapspal.com/

Follow the instructions on the above site and then upload the sitemap.xml file to your website.

Finding The Right Hosting Service

by Gigabyte

The most important criteria for selecting a good hosting company is Service! Most people end up dropping their hosting provider within the first three months because of bad service. The best way to find a good hosting provider is through a referral. Ask a friend or college that is happy with his hosting service.

Here are some guidelines in selecting a good hosting company.

1. Compare what you get in the the hosting plan (e.g. free site builder, free software scripts etc.). A lower price plan may offer less features or benefits.

2. Compare disk storage space, data transfer, email accounts, MYSQL database provided in the package.

3. Understand the difference between Giga byte and Mega byte because this can be very misleading if you are not familiar with these terms. A Giga byte is 1000 times bigger then a Mega byte (i.e. 1000 MB = 1 GB). The more Giga byte space you get the more storage space you will have for your account.

4. Does the company offer Free setup and registration. Free bonus software (e.g. Site builder)

5. Does the company provide Domain Registration and Transfer service. Most companies charge around $8.00 for this service.

6. Offers dedicated customer support 24/7 days per week. This is probably the most important. You want to ensure that weekend support is available to help solve your account problems.

Here are some examples of hosting companies that offer all the above.

1. http://www.dynonames.com/

2. http://www.myhostgenie.com/

Compare their benefits and see what you get for the price.

The Most Common SEO Myths

by Gigabyte

You may have considered using a SEO service to improve your web site position in the search engine. In the real world, there are no short cuts or free lunches and to get a higher ranking you may need to spend a lot of effort to see good results. There are many misconceptions about SEO services and in this article I try to highlight some of the exaggerations that claim to keep you on top of everybody else in the engines.

1. SEO can guarantee top ten position in the search engines

No company can guarantee you a top ten position in the search engines. Considering there's over one billion websites in the world. If only 1% of websites used SEO service to get higher positions, this would result in ten million per year. This means each month 833,000 sites are fighting to get to the top ten position in the search engine.

2. Meta-Tags can improve your site rank

Most search engines now Ignore Meta tags in their search engine algorithm. They were Originally designed to help search engines discover the content of your web site. Meta tag using too many keywords can be considered spamming and actually ban you from the search engine. However, Meta Tags are important part of a site Optimization because they help people find your site.

3. Submitting to 100's of search engines will increase traffic to your site

There are only a handful of major Web search engines that most people use. It is not worth submitting to 100's of search engines that people don't use. Most paid submission services use an automated script to submit to 100's of search engines that do nothing more then add you to a mailing list.

4. Creating lots of outbound links will improve your web site's position

Only outbound links to reputable websites, may help improve your position in some cases. The links must be carefully structured and contain a relevant keyword. However, now days most search engines only consider inbound or one-way links to your site in their ranking score.

5. Resubmitting your site every month will keep your rankings high

There is no need to resubmit your website to 100's of search engines each month. Note, there are only handful of major search engines and a few good directories that provide over 95% of all Internet search engine results in the world. You can check to see if your position in the major search engine has dropped significantly and then resubmit your listing.

These are the most common misconceptions, but there are at least a dozen more. This is not to say that you should not use a SEO company to improve your site ranking. However, if you consider using a SEO service make sure that it is with a reputable SEO firm that has been around for many years and has the skills to execute first-rate professional work on your website.

How To Choose Keywords To Improve Your Site Ranking

by Gigabyte

Many search engines no longer consider your keywords as part of their ranking criteria. However, choosing the right keywords is still extremely important in helping your visitors find your web site.

If you want your web site to be ranked higher in the search engines, then find out the words that searchers use to get to your site and then place them in the appropriate places. Make sure you research your keywords extensively before you begin placing them on your web site.

Avoid the trap of placing too many keywords on a single page, because many search engines consider this as spamming and your site might not even be indexed. Below are some quick tips on how to conduct a keyword research and how to use them to optimize your site and rank it as high as possible in the search engines.

1. Write down keywords you think are relevant. Have a brainstorming session and don’t discard any idea that comes into your mind. You will cleanup the list later on.

2. Always think like a customer. This is a rule of thumb in marketing. Remain focused on the prospective customers and try to understand how they think.

3. Try to think of the most common spelling mistakes for your keywords and include them in your list.

4. Finally brush up your list. Remove any words that are simply too common and aren't searched for too often. You don’t want to waste keywords that have no value.

5. Use Keyword Research tools. Once you have narrowed down your keywords list, it's time to evaluate the result. There are numerous resources available on line but remember these tools are not perfect. Here are a few to help you get started:

Google Keyword Tool - generates potential keywords for your ad campaign and reports their Google statistics

Good Keywords - a free Windows software for finding the perfect set of keywords for your web pages


6. Check your web content to ensure that your main keywords are covered on your text.

7. Checkout your competition. What keywords are they using to get high ranking?

8. Don't use single words. Phrases are better than words.

9. Make sure that the description of your web site reflects what you have to offer.

10. Try to anticipate your prospective visitors' needs and make sure you meet them.

11. Choose keywords with a narrower focus to face less competition.

12. Choose a primary keyword for which to optimize your web page, and some secondary keywords that can be helpful in increasing the number of your potential visitors who use them in their search.


This is a short summary of some of the elements in choosing the right keywords to improve your site ranking. If you follow these simple rules, you will see results. Good luck.